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Story


Most parents know the problem all too well: as soon as kids start crawling and playing on the ground, the wear and tear on their pants increases rapidly. This often means constantly buying new trousers – a process that’s both time-consuming and harmful to the environment.

We were surprised to find that there were no jeans on the market designed to truly withstand this kind of everyday play. So we dug deeper. We wanted to make a real contribution to positive change in the textile industry.

After countless hours of research, conversations, and trial and error, we decided to bring our idea to life:

A pair of kids’ jeans that’s truly durable, incredibly comfortable, and built to move with every jump, climb, and tumble – so children can play freely, and parents no longer have to worry about holes.

Why Dreifeder?

The name Dreifeder is inspired by the Brothers Grimm fairy tale “The Three Feathers.” In the story, a king seeks a worthy successor among his three sons by sending them out to find the most beautiful carpet. To guide them, he throws three feathers into the air, each showing a different direction.

The youngest and most underestimated son follows the path of his feather and discovers a hidden trapdoor. Beneath it, he meets a toad who magically gives him the finest carpet.

While our kids' jeans may not be crafted by a toad, we’re pretty sure they would have impressed the king. Because Dreifeder jeans stand out from other kids’ trousers in so many ways, the middle feather in our logo is shown in a different colour.

The Dreifeder journey

March 2019

After extensive research and product development, we founded Dreifeder and successfully launched with a crowdfunding campaign on Kickstarter.

September 2019

The first jeans were delivered! Back then, our collection included just three models: the Mini, Midi, and Maxi Jeans — originally named the Baby, Toddler, and Kids Jeans.

December 2019

Following a successful launch, we expanded the collection with darker indigo models.

July 2020

Due to strong demand for additional product categories, we introduced kids’ T-shirts to our range.

October 2020

After many customers requested jeans without buttons, we launched our Pull-On Jeans and introduced a new fit: the Maxi Jeans Straight.

December 2022

At last – durable jeans for adults! Our Mama and Papa Jeans were delivered.

August 2023

Due to high demand for more color options, we introduced the Maxi Jeans Black — and it quickly sold out. A successful test run!

July 2024

Almost sold out! For months, many sizes were no longer in stock. We’re now excited for the restock, including two new models: the Maxi Jeans Black Straight and the Pull-On Jeans Black.

Another major milestone: we upgraded and relaunched our entire online shop on a new system.

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